Could you go an entire year without your smartphone? Vitaminwater issues a low-tech challenge to smartphone addicts. If a contestant goes a full 365 days without using any smartphone, they can claims a $100,000 prize.
To be considered for the contest, you must share a post on Twitter or Instagram explaining what you’d do with time you’d usually spend playing on your smart phone. All legal U.S. residents who are 18 or older and own and use a smartphone are eligible to enter.
Vitaminwater says criteria to judge applications include originality, brand relevance, humor and other factors.
According to official rules, “People required to us a smartphone for work or other commitments ‘need not apply.'”
To block against cheating, Vitaminwater will administer a lie detector test to help ensure the chosen contestant is honest and follows to the rules.
“The The seemingly simple challenge includes reverting to a 1996-era mobile phone for an entire year. No smartphone or tablet use is permitted, even if the device belongs to a friend,” CBS News reports. “Laptops and desktop computers are OK to use, as are voice-activated devices like Google Home or Amazon Echo.”
If a contestant lasts nine out of 12 months without a smartphone, they will receive $10,000.
You can find further contest details, including detailed informaton on applying on Vitaminwater’s website.